I introduced the campaign sale of iPhone in Japan in the following article the other day.
I said nothing whether their iPhone business had been successful so far.
Today, I read the follosing article and felt interesting.
It is difficult to judge it is successful or not and it takes another year. For sure, Japanese cellular phone market is very unique and have original specification and standard in technology.
We sometimes say “Galapagos Phenomenon” which means that it have been developed in Japanese island completely separate from other countries. We know it is not best, but also it is not so easy to change specification and modify to open standard… Anyway, it is one of issues in tech industry in Japan.