Superdry in Japan

Today I want to talk about Superdry. Wait. It is not about Japanese beer Asahi Super Dry, but UK apparel brand. Superdry is cool brand which is known by its strange Japanese words on it.

Their store directory says they are available in more than 20 countries including some Asian, but no shop in Japan as of today. So. if you see someone wearing the cloths, it should be purchased outside Japan.

When I visited San Francisco in May, I found the shop in Westfield. Its close-fitting shape, three layers zipper and weird Japanese won my heart. Also, San Francisco weather is cold enough to wear the jacket even in summer.

As a matter of fact, it is in the midst of humid and hot season here in Japan. I have no chance to put on this after coming back from SF. I need to wait for November or December… ^^;

I would say “日本の夏こそ、極度乾燥(しなさい)!” means something like “Japanese summer is what should be dried extremely!”

If model wears this… wow.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s